FOUNDER / DIRECTOR
Adam believes in game-changing ideas and the power of people working together to make the world a better place. His experience with sports-themed social entrepreneurship and sports and entertainment technology dates back 25 years. He has founded, worked at the VP level, or consulted for 10 different sports and entertainment startups, such as Sports Simulation, Cybersports, Disruptive Apps, Monsterful VR and SporTech Ventures, as well as 2 sports-themed non-profits, including Players for the Planet. His combination of business and non-profit experience along with his innate creativity, collaborative spirit, and audacious persistence provide him with a well-rounded base of knowledge and conviction. Essentially, he has a for-profit mind with a non-profit heart. He holds a B.A. from Amherst College and dual master’s degrees – an M.S. in Sport Management from UMass-Amherst and an M.B.A. from NYU Stern majoring in Management & Entrepreneurship with a focus on Sports, Entertainment, Media & Technology. He was a four-year starter on the Amherst College varsity soccer and baseball teams and played baseball professionally in Canada, Australia and The Netherlands, competing against players who represented their countries in the Olympics and World Baseball Classic. Other experiences include work as a small business consultant for NYC’s Economic Development Corporation assisting Lower Manhattan’s small business community post-9/11; a high-needs schoolteacher/tutor in Brownsville, Brooklyn (PS 41) as part of the NYC Teaching Fellows program; and a baseball coach at the youth, high school and college levels.
DIRECTOR / VP
Franz Archibald believes in the power of sports to inspire individuals and serve as a positive transformational agent in society at large. Franz is a Product Strategy and Business Development executive with 20 years’ experience in FinTech and Financial Services. He advises firms on go-to-market ventures and business expansion, strategic pivots, branding and innovation, workgroup culture, product development and intellectual property asset monetization initiatives. Previously, Franz was a senior member of Bloomberg's Corporate Strategy and Mergers & Acquisitions team and the Global Head of Product Strategy for BGC Partners’ Market Information Services division, which oversaw the commercial rights to the intellectual property of one of the world’s largest fixed-income and derivatives trading platforms. Prior to this, Franz was VP of Product Development at Cantor Fitzgerald. In addition, he served on Standard & Poor's U.S. Treasury Indices Committee from 2010 - 2012. He has also served as an expert advisor to industry studies undertaken by consulting firms such as Bain and McKinsey. Franz began his Wall Street career with J.P. Morgan. Franz holds an M.B.A., Economics & Investment Management and an M.S., Finance from Drexel University. His undergraduate degree from Northwood University is in Finance with a minor in Accounting.
CHIEF OF STAFF
Kristin Latimer is an exceptionally organized and impactful business executive. Currently she is sales director for the highly acclaimed social media consulting team led by Stacy Tuschl. Kristin is outstanding at uncovering clients’ needs and devising strategic marketing plans that fit their goals and budgets. Clients trust her implicitly due to her impeccable ethics and business instincts. For NSM, she manages our social media presence and is the glue that keeps everything running smoothly, making sure all directors, employees and advisors have the resources they need to be most effective. Previously she served as an executive assistant for a senior manager of a retail chain, supervising and tracking the corporate reporting for 14 stores. In her spare time Kristin runs and curates a boutique store of rare collectibles.